All the latest news from the farm and the kitchen
by Lawrence Frohn, August 11, 2016
Many of you commented that although the clear bottle looked great, it was harder to find on the supermarket shelves because many other rapeseed oils are bottled in a similar way. You prefered our dark green bottles because they look more upmarket and distinguished than the clear alternative, which sets us apart from other oils on the shelf.
While some people keep their oil in dark cupboards, many of you like to have it out on display on your kitchen countertops. When exposed to sunlight, you were concerned that clear bottles wouldn’t do enough to protect the oil from UV rays, which affects quality and nutritional content. Although we tested the clear bottles to ensure the oil was protected from UV, you prefer the assurance that the dark green glass brings. We’re fiercely proud of our high-quality oil, and we’re glad you champion its nutritional value too!
While some of you were sitting on the fence about the clear vs dark green bottle debate, you do have strong opinions about our labels and bottle tops. Many of you told us that you love our branding, the quality of our labels, and and the changing lids which reflect different events and products such as Poppy Day and our new hillfam honey. We’re very pleased to hear you like our extra-special approach to labelling!
Whether you voted dark green or clear, we’re pleased to say that one thing was unanimous – you all love our cold pressed rapeseed oil! Many of you commented on its superior quality, taste, and nutritional content, which is music to our ears.
Here at Hillfarm, we all work very hard to make the beautiful oil that goes into each and every bottle, and it’s been wonderful to have your feedback. It makes our days that much brighter knowing you’re all such big fans of our cold pressed rapeseed oil, so thank you to everyone who took the time to fill out our survey.
Keep an eye out for our dark green bottles in Tesco, Sainsbury’s, Waitrose, East of England Co-op or an independent stockist near you.